Opt Out Advertisers

Privacy-First Advertising for Brands and Agencies

Maximize your reach while respecting your audience's privacy

Do you advertise online (via display or online video)?
You are likely missing out on a significant part of your target audience, as more users are rejecting online tracking

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This is due to several factors:

  • Consumers are increasingly aware of their privacy rights. Globally, 80% of the people say they are concerned about their online privacy (Norton, 2022, Cyber Safety Insights Suvey)
  • Privacy legislation has become stricter, making it easier for consumers to refuse online tracking. The majority of the European DPAs require a 'reject all' button at the first layer of the consent module, and 85% of visitors choose to refuse online tracking and ad cookies when given this option
  • A number of browsers refresh cookies every 24 hours, and some block all third-party cookies by default, making this part of your target audience unavailable

Good news!
You can reach the full potential of your target audience.

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Even in the absence of user consent, you can still effectively reach your target audience through privacy-safe targeting. By focusing on the context of the content they are viewing, you ensure your ads are seen by the right people at the right time. Our advanced technology allows for precise targeting based on context, without relying on personally identifiable information (PII). This means you can engage with relevant audiences while maintaining the highest standards of privacy and compliance. Targeting based on weather or current events is also possible.

Since our founding, OOA has focused on consentless inventory, gathering unique learnings and insights that no one else has. Our proprietary optimization algorithm uses these insights to identify patterns in consentless traffic, helping advertisers achieve their goals. Our AI and machine learning continuously use this data to update the algorithm in real time.

Opt Out Advertising helps you reach the full potential of your target audience.

We offer managed services and access to our proprietary Demand Side Platform (DSP).

Managed Service

Through our premium network, you can engage with a unique audience at a fixed CPM rate. Our 100% privacy-first solution offers access to premium publishers, ensuring brand-safe additional reach. Our AI optimization algorithm guarantees privacy-first media buying with results comparable to data-driven campaigns. You can utilize your current creative assets. Additionally, OOA provides a Brand Uplift Study as added value.

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Curious about how our managed service can elevate your campaign? Get personalized advice today!

Self Service DSP

Run your own programmatic campaign with Premium European publishers using our Demand Side Platform. Our DSP offers a variety of targeting strategies to ensure the best outcomes for your campaign. With our platform, you control where, when, and how you engage with your target audience.

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Our DSP gives you access to both consent and consentless inventory. This allows you to immediately increase your reach and ensure that people who refuse online tracking are still part of your target audience.

Want to focus your campaign on specific and relevant content? Our fully integrated context engine enables you to use contextual targeting effortlessly.

Interested in what we've done for some of our advertisers?
Check out our case studies.

Ready to take the first step into the future of online advertising?

Discover the power of privacy-first advertising! Contact us at info@optoutadvertising.com or fill out the form below to learn more.