Opt Out News & cases
December 18, 2024 by Linda
Mediamarkt experiments with dynamic yet privacy-friendly creatives for Black Friday
During an ad campaign for Black Friday, it’s important to constantly show the most current deals and prices and be flexible in adjusting it – both for target audiences that gave consent for tracking and personal data use as well as those that didn’t. Usually, dynamic advertising relies on (personal) data obtained through third-party cookies and tracking. Not with **Opt Out Advertising**. As thought leaders in the field of consentless advertising, we developed a solution that allows advertisers to use dynamic creatives, while fully complying with privacy laws for consentless advertising.
November 26, 2024 by Linda
Turning waste into wins: Biffa proves consentless advertising delivers
In the summer months of 2024, waste management company **Biffa** ran a standard online consented campaign. A couple of months later, after speaking with **Opt Out Advertising**, the company decided to take a leap of faith and test out a consentless campaign for the very first time (i.e., an online ad campaign served to people who did not want their personal data used for advertising targeting).
November 14, 2024 by Linda
Why current pay-or-okay models violate the GDPR by design
In the last couple of months, you may have visited a website or platform where you were given the choice to accept cookies or become a paid subscriber. This so-called “pay-or-okay” business model allows users to either pay for content or services upfront, or agree to provide value in another way, typically by sharing personal data for advertising purposes.
October 11, 2024 by Linda
Reaching the Privacy-Conscious: How Pearson Captured the Untapped Audience in Education
Pearson wanted to reach students who were in the market researching BETC Higher Nationals, and consentless inventory delivered phenomenal click-through rates for this campaign. Here’s why:
August 27, 2024 by Linda
Privacy-Friendly Advertising Without Tracking or Data Collection
On August 1st, Freedom Internet launched a new online display banner campaign with the goal of increasing brand awareness and explaining why even more people should choose Freedom Internet. True to their values, Freedom Internet ensured that this campaign was conducted in a privacy-friendly manner.
August 15, 2024 by Linda
Enhancing Your Brand with Consentless Inventory
In our whitepaper, we demonstrate how consentless inventory can help you reach a key audience and strengthen your brand. Through two case studies—one involving **ABN AMRO** and the other **Gaslicht.com**—we show that the audience reached through consentless inventory results in cost-efficient, high-quality web traffic.
August 1, 2024 by Linda
DPG Media Starts Partnership with Opt Out Advertising for the Publishing Partner Network
DPG Media announces a partnership with Opt Out Advertising, a leader in non-consent monetization. This collaboration will make consentless inventory from the DPG Publishing Partner Network available in the Netherlands, enabling advertisers to reach a broader audience, including the hard-to-reach group that refuses consent.
August 1, 2024 by Linda
Immediate Announces Partnership with Opt Out Advertising to Unlock Consentless Advertising
Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers.
May 21, 2024 by Linda
Cookie Delay `Bonus` this is the time to thrive in consentless advertising
Google's decision to postpone the sunset of third-party cookies provides advertisers and publishers with a golden opportunity to prepare for a future where user consent is not always required for delivering great online campaigns.
December 5, 2023 by Linda
Walter Aerts joins Opt Out Advertising as Head of Business Development
Opt Out Advertising, the leading company that combines ethics and technology to transform the digital advertising landscape into a privacy-friendly approach, proudly welcomes Walter Aerts as their new Head of Business Development.
November 21, 2023 by Linda
The Growing Urgency of Privacy-Friendly Solutions: How Opt Out Advertising is Transforming the Advertising Landscape
As worries about data privacy grow, new laws allow consumers to easily reject all advertising cookies. This has led to a rise in consentless inventory, making it harder for publishers to maintain their online revenue. Opt Out Advertising offers a revolutionary solution to this problem.
