Opt Out Publishers
Unlocking Consentless Traffic Monetization
How to increase your ad revenue on consentless inventory
The online advertising world is constantly changing. Privacy is—and remains—a hot topic. Enforced and evolving Privacy legislation, increasing consumer awareness, and new technological tools ensure that the possibilities for showing ads on your website are developing rapidly.
If you do not have access to visitors' data because they refuse the use of (personal)information for advertising purposes (which 20% of internet users already do), you need an ad server that doesn't drop cookies and doesn't accept tracking but can still display advertisements. The Opt Out ad server can do this for you in a 100% privacy focused way adhering to existing and developing European privacy regulations.
Our unique self-service ad server is specifically designed for consentless traffic and is future-ready for upcoming e-privacy and digital service regulations. This way, your ad revenue is preserved, and you stay ahead in the evolving privacy-focused landscape.
Are you looking for an ad server that adheres to privacy legislation, respects the choices your visitors make and serves compliant, effective ads? Then speak to the team at Opt Out Advertising.
An ad server for consentless inventory: how does it work?
Monetizing consentless inventory — ad space where visitors refuse tracking — can unlock significant revenue growth for publishers. By leveraging this untapped inventory, you can reach 100% of your audience and increase your overall revenue by up to 20%, reflecting the average rate of visitors who opt out of tracking. This approach ensures you don't miss out on valuable revenue opportunities while respecting user privacy.
Opt Out Advertising can help with this. We implement our consentless ad server on your website within 5 working days, enabling you to reclaim that 20% turnover. Our omnichannel solution supports Display, Video, CTV, and In-App ads, ensuring comprehensive coverage.
Driving Demand
We give Publishers sales teams more inventory to sell as part of their offering to advertisers.
In addition, the Opt Out team will bring bespoke demand from brands and agencies that are interested in advertising in a privacy-first manner. This way, you have a direct influx of ads while maintaining brand safety, so no inappropriate ads are shown on your website.
The National and Regional Dutch Broadcaster (NPO/RPO), The Guardian, and Immediate Media, among others, have already monetized their consentless inventory while respecting users' privacy. They have seen significant online revenue from both their own campaigns and programmatic monetization.
Unique Solutions
Contextual Targeting
Our contextual targeting solution elevates consentless advertising on your website by matching the content your visitors consume with relevant advertisers. This ensures ads are pertinent to what the user is currently viewing, aligning with privacy concerns and regulations. The system scans the webpage's content, analyzing keywords and context using natural language processing (NLP) and machine learning. Contextual targeting benefits include higher engagement rates, respect for user privacy by not tracking individual behavior, and compliance with strict privacy laws. This strategy ensures ads enhance the user experience rather than disrupt it, making it vital for reaching non-consenting users in a cookieless era.
Creative Rehosting Tool and Compliancy Checker
Our "Rehosting" process demonstrates our commitment to balancing the operational needs for digital advertisements with the growing demand for user privacy and data protection online. We ensure that our clients' advertisements are not only effective but also respect the privacy and security of the audience they reach.
Cookieless Frequency Cap Solution
Our unique cookieless frequency cap solution does not involve any calls to our servers or to external servers. This guarantees 100% privacy safety, as we do not collect or use any personal data in the process.
Getting started with consentless monetization?
Opt Out Advertising helps you choose the optimal technique and strategy for your website's online video, display, and audio advertising.
To safeguard the privacy of our viewers, but also to achieve maximum and relevant reach for the advertisers, Opt Out Advertising helps us implement the right adserving strategy to continue serving both sides of the consent spectrum. The group that does not agree to share personal data no longer needs to be excluded from (relevant) ads.
Director of Advertising Technology at XITE
We can immediately monetize our current no-consent inventory of approx. 20%, and we can switch to a fully cookieless operation at the touch of a button. This is legally very important to us as a regional public broadcaster.
Commercial manager at Omroep Gelderland
Opt Out Advertising allows us to gain an additional commercial benefit by leveraging the no-consent inventory. We are also taking steps to be better prepared for the future, where privacy regulations are becoming increasingly important. In addition, it is operationally user-friendly and Opt Out Advertising provides advise to make the best use of all the possibilities.
Marketing Coordinator at Rodi Media
