Whitepaper: Enhancing Your Brand with Consentless Inventory
In our whitepaper, we demonstrate how consentless inventory can help you reach a key audience and strengthen your brand. Through two case studies—one involving ABN AMRO and the other Gaslicht.com—we show that the audience reached through consentless inventory results in cost-efficient, high-quality web traffic. Moreover, using consentless inventory positively impacts awareness, brand preference, and purchase intent.
Measuring Campaign Results Without Personal Data
Currently, many advertisers measure the success of their campaigns using personal data. However, around 20% of people decline to allow their personal data to be used for advertising. This creates a growing need for innovative methods to measure campaign effectiveness without using personal data. In the whitepaper "Consentless Inventory Enhances Your Brand," you will learn how consentless inventory can demonstrably strengthen your brand.
Market Developments
The demand for privacy-friendly advertising solutions is on the rise. In addition to increasing (online) privacy awareness among people, it is also becoming easier to refuse all advertising cookies directly.
Since the enforcement of the General Data Protection Regulation (GDPR) in 2018, publishers are required to explicitly ask for permission to use personal data for advertising purposes. This has led to a growing amount of consentless inventory. In addition to explicit requests, it should be equally convenient for individuals to reject all cookies as it is to accept them. As a result, we see a 'reject all' button appearing on the first layer of the consent request.
Cookieless vs. Consentless Advertising
Until recently, we thought Google would say goodbye to third-party cookies, but in July 2024, they announced they would retain them in Chrome. Nevertheless, consent is still required in order to use them.
It is crucial to understand the distinction between cookieless and consentless advertising. Consentless advertising is always cookieless, but cookieless advertising is not necessarily consentless. Despite the potential retention of third-party cookies, the challenge remains as a portion of the audience does not consent to their use. Therefore, advertisers need to continue exploring privacy-first alternatives to reach their entire audience.
Download the whitepaper and discover how your brand can benefit from consentless inventory!
For more information and to explore the possibilities of consentless inventory, you can contact Opt Out Advertising via info@optoutadvertising.com or by using the contact form below.