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Ad Alliance joins the Opt Out DSP Opt Out Advertising is expanding the buying offering within its own DSP with immediate effect, adding the local premium video inventory of Ad Alliance. Through the partnership, advertisers and media agencies gain direct access to all video inventory from, among others, RTL, DPG, Videoland, HBO Max and SkyShowtime. A partnership that makes the difference Ad Alliance represents the largest premium Total Video portfolio in the Netherlands. The integration therefore marks an important addition to the existing offering within the Opt Out DSP. All video inventory. One privacy-by-design platform. Until now, a broad video strategy often required the use of multiple DSPs or separate agreements and bookings with publishers. Within the Opt Out DSP, advertisers can buy and optimise consented and non-consented inventory from a single environment. Advertisers and agencies could already use Opt Out to buy video inventory from, among others, NPO Start, NOS, NRC, Talpa, Hearst, Mediahuis and the Dutch Regional Public Broadcasters. With the addition of Ad Alliance, the video landscape available through Opt Out is now complete.