News & Cases

How SuperRebel.Agency® found out that Opt Out’s DSP delivers higher quality traffic for Simyo For SuperRebel.Agency®, media performance is about more than clicks. What happens after the click is what counts. Most display campaigns are optimised for clicks. SuperRebel.Agency® wanted more than that. For Simyo, success meant visitors who stay, explore, and actually engage with what they see, not just arrive and leave. SuperRebel.Agency® tested multiple DSPs and strategies to find what worked best. That is where the Opt Out Demand Side Platform (DSP) made a difference. By using privacy-first display campaigns through Opt Out, SuperRebel.Agency® combined fast campaign execution, premium inventory, and direct support with what mattered most: significantly better traffic quality. About SuperRebel.Agency® SuperRebel.Agency® is a digital agency building media strategies across channels, including social, display, video, SEA, online radio, and DOOH. For clients like Simyo, they continuously evaluate which media environments deliver not just efficient buying, but also real business impact. The challenge Simyo operates in a competitive, subscription-based market. Campaign success is not just about CTR, CPM, or CPC. A click is only valuable if it brings qualitative website traffic. The quality of the website visits is therefore a key performance indicator. For SuperRebel.Agency®, that quality is determined by a clear set of indicators. The most crucial indicators reveal the true story of what occurs after a click: Session duration Bounce rate Progression through funnel stages Traditional buying routes did not always deliver the right quality. Traffic coming from these types of inventory showed high bounce rates and minimal engagement, volume without value. That prompted SuperRebel.Agency® to test different channels side by side, looking for the approach that would reach the most engaged audience for Simyo.