News & Cases

As privacy-first approaches become the new norm in digital advertising, more and more advertisers are discovering the untapped potential of non-consent inventory. In September, the Dutch luxury department store ‘ de Bijenkorf ’ decided to broaden its horizons and experiment with non-consent inventory for its Autumn fashion campaign – and saw outstanding results. At Opt Out Advertising , we specialize in leveraging non-consent inventory to connect brands with high-value audiences who opt out of tracking and cookies. For ‘de Bijenkorf’, this meant tapping into a new, qualitative target group perfectly aligned with their premium offerings.