Opt Out is a brand of Opt Out Holding B.V., a Dutch corporate entity registered with the Chamber of Commerce of Zoetermeer, the Netherlands, (hereinafter “Opt Out”) processes Personal Data (as defined below) of people viewing advertisements generated by the Opt Out platform (the “Platform”).
About Opt Out
Opt Out has a Demand Side Platform (DSP). A DSP is a platform used to purchase advertising in an automated fashion. Opt Out is used by advertisers and agencies (the “Users”) to buy display, video and mobile advertisement spots. The advertisements are displayed on publishers websites across the internet. A publisher provisions several advertising spots where the ads are displayed. This generates income for the publishers so that they are able to maintain their websites and to create their content.
Personal data (“Personal Data”) means any information relating to an identified or identifiable person. An identifiable person is a person who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to the person.
Non-Personal Data means any information that does not result in the identification of a person.
2. DATA COLLECTED
The Platform collects the following personal data:
|Type of Personal data||Method of Processing||Purpose of Processing||Means of storage and retention|
|IP address||– Server logs– Database||– Fraud detection– IP to Geo database– Research: cross device matching||– 3 days for fraud detection– 30 days for IP to Geo DB– 60 days for research|
|GPS||– Database||– Advertising targeting– IP to Geo database||– 90 days|
|Geo data||– Database||– Advertising targeting||– 90 days|
|User ID||– Cookie||– Advertising targeting– Frequency capping– Advertising efficiency measurement||– Cookie is valid for 1 year or until cookie reset by user– User ID will be stored for 90 days|
|Device ID||– Database||– Advertising targeting– Frequency capping– Advertising efficiency measurement||– 90 days|
|Advertiser ID||– Database||– Advertising targeting– Frequency capping– Advertising efficiency measurement||– Advertiser ID will be stored for 90 days– Advertiser id could be reset by user at any moment|
|Page URL||– Database||– Advertising targeting||– 90 days|
3. METHODS AND PURPOSES OF COLLECTION OF PERSONAL DATA
Cookies and web beacons
Users of The Platform may use the web beacon (pixel) to track behavior on the advertiser’s website(s) to measure advertising efficiency and/or to show specific advertisements to You based on Your behavior on the advertiser’s website.
Third party cookies and/or web beacons
Some of our advertising partners may use their own cookies and web beacons via The Platform.
Opt Out does not exercise any control over these cookies or web beacons that are used by third-parties or the practices of these third parties in connection with the protection of Personal Data that they might collect and are thus not in the control of Opt Out. Consequently, Opt Out declines all liability for the content of third party websites or the practices of these third parties concerning the protection of Personal Data.
It is therefore Your responsibility to inform yourself as to these third parties’ privacy policies.
4. PERSONAL DATA PROCESSING AND STORAGE TERM
Processing of Personal Data includes using, storing, recording, transferring, adapting, summarizing, amending, reporting, sharing and destroying Personal Data as necessary under the circumstances as permitted by law or as otherwise required by law.All Personal Data that will have been collected will be stored for a limited duration that is relevant to the purpose of such collection and for so long as required by applicable law.
5. LINKS TO WEBSITES OR PLATFORMS NOT CONTROLLED BY OPT OUT OR ITS SUBSIDIARIES
This Site might offer links to third party Websites which may be of interest to You.Unless Opt Out receives Your express authorization, Opt Out does not share any Personal Data with these third parties. However, Opt Out may provide them with Non-Personal Data.
6. TRANSFER OF PERSONAL DATA
You will have the opportunity to decide whether You authorize Opt Out to use Your Personal Data for a purpose differing from the purpose for which it was originally collected.
Opt Out will also disclose Personal Data to third parties if Opt Out determines that such disclosure is necessary for technical reasons (such as hosting services by a third party) or to protect Opt Out’s legal interests (such as in the event of acquisition or merger by a third company or total or partial liquidation of Opt Out).). These transfers may be transmitted over the internet, via mail, via facsimile, or by any other method which Opt Out determines is appropriate and in accordance with applicable law.
7. RIGHT OF ACCESS TO AND RECTIFICATION OF THE DATA
If You have an account, You can exercise Your rights of access to and rectification of the Personal Data by logging on to Your account. Otherwise, You may exercise Your rights of access to and rectification of the data by sending an email to the following address: email@example.com.
Depending on the scope of the request, Opt Out reserves the right to charge a reasonable fee to cover any out-of-pocket costs incurred in connection with such access, modification and deletion of Personal Data. Opt Out may deny access to Personal Data in limited circumstances, defined by applicable laws and regulations.
8. DATA SECURITY AND RECIPIENTS
Opt Out undertakes to ensure the protection and security of Personal Data that You choose to communicate, in order to ensure the confidentiality of Your Personal Data and prevent Your Personal Data from being distorted, damaged, destroyed or disclosed to unauthorized parties.Opt Out maintains reasonable physical, electronic, and procedural safeguards to protect Personal Data from loss, misuse and unauthorized access, disclosure, alternation and destruction. As part of those safeguards, Opt Out employs sophisticated technology designed to protect Personal Data during its transmission and prevent transmission errors or unauthorized acts of third parties. However, while Opt Out strives to protect Your Personal Data, in light of the inevitable risks of data transmission over the internet, Opt Out cannot guarantee full protection against any error occurring during the course of Personal Data transmission which is beyond Opt Out’s reasonable control.
Since all Personal Data is confidential, access is limited to employees, contractors and agents of Opt Out or Opt Out Holding B.V. who have a need to know such data in carrying out their tasks. All the people who have access to Your Personal Data are bound by a duty of confidentiality and subject to disciplinary actions and/or other sanctions if they fail to meet these obligations.
However, it is important for You to exercise caution to prevent unauthorized access to Your Personal Data. You are responsible for the confidentiality of Your password and information appearing on Your account. Consequently, You must ensure that You log out of Your session in the event of shared use of a computer.
9. DISPUTE RESOLUTION
Although Opt Out has put in place reasonable safeguards to protect Personal Data, we recognize that there is no method of transmitting or storing Personal Data that is completely secure.
However, Opt Out is committed to ensure the privacy of Personal Data: if You have a reason to believe that the security of Your Personal Data has been compromised or misused, You should contact Opt Out via the following address: firstname.lastname@example.org.
Unauthorized access to Personal Data or the improper use of Personal Data may constitute offences under local law and under the regulations in force within each company in the Opt Out Holding B.V..
In case you prefer that we do not collect information about You or your behavior in order to deliver targeted advertising, you may ‘opt-out’ by clicking on the button below. For more information please visit: