is expanding its digital advertising offering with the integration of
Opt Out Advertising’s technology. In addition to its existing premium media portfolio, Hearst now provides advertisers access to a privacy-friendly and future-proof solution that meets the growing demand for responsible and effective digital advertising.
Opt Out Advertising delivers advertising technology that operates entirely without tracking or the use of personal data. The solution addresses the increasing demand from both advertisers and consumers for transparency and privacy, without compromising on reach or impact.
This collaboration is part of Hearst’s broader strategy to offer advertisers results-driven and privacy-safe advertising solutions, all within the trusted editorial environments of its seven premium titles: Elle, Quote, Jan-Magazine, National Geographic, Cosmopolitan, Harpers Bazaar and Quest.
Tugba Metin, Sales Director at Hearst Netherlands:
At Hearst, we strongly believe in sustainable and future-proof media solutions. Partnering with Opt Out Advertising aligns perfectly with our strategy to offer advertisers effective digital opportunities. We’re pleased to provide our partners with an even more relevant and privacy-conscious advertising option.”
The partnership also marks a significant milestone for Opt Out Advertising.
Tom van Bentheim, CEO of Opt Out Advertising:
We are incredibly proud to welcome Hearst, a leading international publisher with strong brands and substantial reach, to our network. Hearst is a valuable and complementary addition to the premium inventory already available via Opt Out Advertising. This strengthens our proposition to both advertisers and agencies.”
All technical and commercial integrations have been successfully completed, meaning campaigns can now be activated across Hearst Netherlands’ domains using Opt Out Advertising’s privacy-first technology.
With this partnership, Hearst reinforces its ambition to work closely with advertisers and agencies to shape a more effective, responsible, and future-focused digital advertising landscape.
