On August 1st,
Freedom Internetlaunched a new online display banner campaign with the goal of increasing brand awareness and explaining why even more people should choose Freedom Internet. True to their values, Freedom Internet ensured that this campaign was conducted in a privacy-friendly manner.
Traditionally, it has been difficult to efficiently use display advertisements without relying on cookies, profiling, and personal data. In the world of online advertising, these methods are often employed to track consumer behavior, such as monitoring previously visited websites and social media preferences. This data is used to display targeted advertisements, often without the user's knowledge or consent.
stands firmly against these practices. They believe that privacy should be a top priority and that collecting personal data for marketing purposes is undesirable. That's why they’ve chosen to approach their campaigns differently: without cookies, without tracking, and without collecting personal data. Which is obviously the perfect match with Opt Out Advertising.
In collaboration with
Pink Marketing, Freedom Internet developed a way to advertise effectively without compromising user privacy. With this approach, they advertise on our platform that does not use tracking or data collection, focusing on so-called ‘consentless’ users who have consciously opted out of cookies and tracking. And this happens to be the target audience for Freedom Internet.
More and more companies and consumers are demanding privacy-friendly alternatives. Freedom Internet believes this is the future of advertising and is proud to be leading the way in this shift.
Are you curious about the consentless possibilities and privacy-first advertising approach?
