DPG Media Starts Partnership with Opt Out Advertising for the Publishing Partner Network

DPG Media announces a partnership with Opt Out Advertising, a leader in non-consent monetization. This collaboration will make consentless inventory from the DPG Publishing Partner Network available in the Netherlands, enabling advertisers to reach a broader audience, including the hard-to-reach group that refuses consent.

This partnership aims to further enhance the services of the Publishing Partner Network by utilizing the advanced technology and unique expertise of Opt Out Advertising. This will enable DPG Media to offer a more comprehensive service to its partners, with a focus on optimizing non-consent traffic. The Publishing Partner Network consists of brand-safe and high-quality brands that achieve extensive reach.

“We aim to optimally monetize the inventory of our Publishing Partners, including the non-consent inventory. Thanks to our collaboration with Opt Out Advertising, we can benefit from their expertise in this niche. Simultaneously, we offer advertisers with a specific interest in this type of inventory a brand-safe network of quality domains, achieving a monthly unique reach of over 11 million visitors (NMO June 2024). This partnership is a strong complement to our existing services,” says Dennis Stoffels, Manager Partner Network at DPG Media.

Opt Out Advertising’s technology allows for the delivery of tracking-free, contextually targeted advertisements, ensuring that visitors who do not consent to tracking cookies can still be reached with relevant and high-quality ads. Linda Worp, COO of Opt Out Advertising, adds:

"The growing focus on consentless inventory is underscored by this partnership. We are excited to collaborate with the DPG Media Publishing Partner Network to ensure that every audience can be fully reached."