Opt Out Advertising - Your Trusted Partner for Privacy-First, Consentless Traffic Solutions
Enabling effective, privacy-friendly monetization for consentless traffic in digital advertising.
Our Mission
Redefining Digital Advertising with Privacy-First Solutions
Our mission is to redefine the landscape of digital advertising by championing the principle of privacy. We are committed to developing and implementing innovative advertising solutions that prioritize and protect individual privacy, without compromising on the effectiveness and efficiency of digital campaigns.
News & Cases
Opt Out Advertising is the world's first compliant eco-system in a privacy focused world
Solutions
For Publishers
- 100% Compliant Adserver for Consentless Inventory
- Omnichannel Solution for Display, Video, CTV, and In-App
- Compliancy Checker for Creatives
- Cookieless Frequency Cap Solution
For Advertisers
- Unique Additional Reach with Premium Publishers
- 100% Privacy-First Solution
- Opt Out DSP
Latest News & Cases
November 14, 2024 by Linda
Why current pay-or-okay models violate the GDPR by design
In the last couple of months, you may have visited a website or platform where you were given the choice to accept cookies or become a paid subscriber. This so-called “pay-or-okay” business model allows users to either pay for content or services upfront, or agree to provide value in another way, typically by sharing personal data for advertising purposes.
August 1, 2024 by Linda
Immediate Announces Partnership with Opt Out Advertising to Unlock Consentless Advertising
Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers.
December 18, 2024 by Linda
Mediamarkt experiments with dynamic yet privacy-friendly creatives for Black Friday
During an ad campaign for Black Friday, it’s important to constantly show the most current deals and prices and be flexible in adjusting it – both for target audiences that gave consent for tracking and personal data use as well as those that didn’t. Usually, dynamic advertising relies on (personal) data obtained through third-party cookies and tracking. Not with **Opt Out Advertising**. As thought leaders in the field of consentless advertising, we developed a solution that allows advertisers to use dynamic creatives, while fully complying with privacy laws for consentless advertising.