Opt Out News & cases

November 26, 2024 by Linda

Turning waste into wins: Biffa proves consentless advertising delivers

In the summer months of 2024, waste management company **Biffa** ran a standard online consented campaign. A couple of months later, after speaking with **Opt Out Advertising**, the company decided to take a leap of faith and test out a consentless campaign for the very first time (i.e., an online ad campaign served to people who did not want their personal data used for advertising targeting).

November 14, 2024 by Linda

Why current pay-or-okay models violate the GDPR by design

In the last couple of months, you may have visited a website or platform where you were given the choice to accept cookies or become a paid subscriber. This so-called “pay-or-okay” business model allows users to either pay for content or services upfront, or agree to provide value in another way, typically by sharing personal data for advertising purposes.

October 15, 2024 by Linda

Reaching the Privacy-Conscious: How Pearson Captured the Untapped Audience in Education

Lifelong learning company **Pearson** has recently taken advantage of **Opt Out Advertising’s** consentless network with great success.

August 27, 2024 by Linda

Privacy-Friendly Advertising Without Tracking or Data Collection

On August 1st, Freedom Internet launched a new online display banner campaign with the goal of increasing brand awareness and explaining why even more people should choose Freedom Internet. True to their values, Freedom Internet ensured that this campaign was conducted in a privacy-friendly manner.

August 15, 2024 by Linda

Enhancing Your Brand with Consentless Inventory

In our whitepaper, we demonstrate how consentless inventory can help you reach a key audience and strengthen your brand. Through two case studies—one involving **ABN AMRO** and the other **Gaslicht.com**—we show that the audience reached through consentless inventory results in cost-efficient, high-quality web traffic.

August 1, 2024 by Linda

DPG Media Starts Partnership with Opt Out Advertising for the Publishing Partner Network

DPG Media announces a partnership with Opt Out Advertising, a leader in non-consent monetization. This collaboration will make consentless inventory from the DPG Publishing Partner Network available in the Netherlands, enabling advertisers to reach a broader audience, including the hard-to-reach group that refuses consent.

August 1, 2024 by Linda

Immediate Announces Partnership with Opt Out Advertising to Unlock Consentless Advertising

Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers.

May 21, 2024 by Linda

Cookie Delay `Bonus` this is the time to thrive in consentless advertising

Google's decision to postpone the sunset of third-party cookies provides advertisers and publishers with a golden opportunity to prepare for a future where user consent is not always required for delivering great online campaigns.

December 5, 2023 by Linda

Walter Aerts joins Opt Out Advertising as Head of Business Development

Opt Out Advertising, the leading company that combines ethics and technology to transform the digital advertising landscape into a privacy-friendly approach, proudly welcomes Walter Aerts as their new Head of Business Development.

November 21, 2023 by Linda

The Growing Urgency of Privacy-Friendly Solutions: How Opt Out Advertising is Transforming the Advertising Landscape

As worries about data privacy grow, new laws allow consumers to easily reject all advertising cookies. This has led to a rise in consentless inventory, making it harder for publishers to maintain their online revenue. Opt Out Advertising offers a revolutionary solution to this problem.

July 6, 2023 by Linda

Opt Out Advertising and Jet-Stream announce partnership

Opt Out Advertising and Jet-Stream have formed a strategic alliance based on their shared commitment to data protection.

September 30, 2022 by Linda

Ditch the cookies, they’re not thát great

Why you don’t need consent for a lucrative advertising modell.

March 29, 2022 by Linda

Coverstories partnership

Coverstories and Opt Out Advertising have a partnership now

March 16, 2022 by Linda

Gazelle

The announcement of ‘the death of the third-party cookie’ has shaken online advertisers awake.

January 27, 2022 by Linda

AD

Pink Marketing achieves a 15% conversion increase in online campaign for AD and the regional publications

November 28, 2021 by Linda

Husqvarna Advertising RPO

For an online display campaign, Husqvarna Division Benelux turned to Opt Out Advertising to prepare them for a future without third party cookies