Opt Out Legitimate Interest Statement

Legitimate Interest Statement

Legitimate Interest Statement for Opt Out Advertising B.V.

At Opt Out Advertising B.V., we specialize in delivering privacy-friendly advertising solutions. Our mission is to provide effective advertising while upholding the highest standards of privacy and data protection. This legitimate interest statement explains the basis upon which we process personal data and our commitment to respecting the privacy rights of individuals.

TCF 2.2 Policies (i) We participate in the IAB Transparency & Consent Framework when we serve consent based ads. (ii) We operate on a consent basis for any personalization of ads, and we operate on consent or legitimate interest for selecting basic ads based on what is available. (iii) Our Vendor id within the framework is 227

Purpose of Data Processing

We process personal data to: Deliver targeted advertising content that is relevant and beneficial to our audience, without compromising their privacy. Improve and optimize our advertising solutions to ensure efficiency and effectiveness while maintaining privacy compliance. Measure the performance of our advertisements to enhance user experience and provide value to our advertisers. Ensure the security and integrity of our services, preventing fraud and abuse to protect both our users and our operational interests. Basis for Processing Our data processing activities are grounded on the legitimate interest principle, as defined under Article 6(1)(f) of the General Data Protection Regulation (GDPR). We believe that our approach to privacy-friendly advertising serves a mutual interest for both Opt Out Advertising B.V. and the individuals whose data we process. Our methods are designed to minimize privacy impacts, ensuring that personal data is handled responsibly, transparently, and with due respect to individual privacy rights.

Balancing Test

In aligning our data processing activities with legitimate interests, we conduct a thorough balancing test to ensure that our interests do not override the fundamental rights and freedoms of the individuals concerned. This involves: Implementing robust data minimization practices to ensure that only necessary data is processed for the purpose of delivering targeted advertising. Providing clear and transparent information about our data processing activities, including this legitimate interest statement. Offering individuals easy and accessible means to opt-out or object to their personal data being processed for advertising purposes, in compliance with their rights under the GDPR. Employing advanced data security measures to protect personal data against unauthorized access, alteration, and loss. Commitment to Privacy

IP Address Processing

Opt Out Advertising B.V. processes IP addresses solely for essential network communication, ensuring secure and efficient delivery of our services. This activity is conducted with minimal data use and maximum respect for user privacy, aligning with data protection laws.

User Agent Processing

We utilize user agent information exclusively to identify the type of device (e.g., phone, tablet, desktop) used by our audience, optimizing the delivery of our advertisements accordingly. Opt Out Advertising B.V. is firmly against the use of user agent data for covert tracking or fingerprinting practices. Our use of user agent data is transparent, limited to device identification, and fully compliant with privacy regulations.

Consent-Based Processing

In addition to our legitimate interest-based activities, Opt Out Advertising B.V. also engages in data processing practices where consent is obtained explicitly. We respect the choice of our users and provide clear options for granting and withdrawing consent. For detailed information on how we handle consent and process data in such instances, please refer to our Privacy Policy.

Opt Out Advertising B.V. is committed to leading the way in privacy-friendly advertising. We continuously monitor and review our data processing practices to ensure they align with legal requirements and the evolving expectations of our users and society. We engage with privacy advocates, industry partners, and regulators to refine our approach, ensuring that privacy and data protection are at the forefront of our operations. For questions or concerns regarding our use of personal data, please contact our Data Protection Officer at [contact information].