Ad Alliance joins the Opt Out DSP
Opt Out Advertising is expanding the buying offering within its own DSP with immediate effect, adding the local premium video inventory of Ad Alliance. Through the partnership, advertisers and media agencies gain direct access to all video inventory from, among others, RTL, DPG, Videoland, HBO Max and SkyShowtime.
A partnership that makes the difference
Ad Alliance represents the largest premium Total Video portfolio in the Netherlands. The integration therefore marks an important addition to the existing offering within the Opt Out DSP.
All video inventory. One privacy-by-design platform.
Until now, a broad video strategy often required the use of multiple DSPs or separate agreements and bookings with publishers. Within the Opt Out DSP, advertisers can buy and optimise consented and non-consented inventory from a single environment.
Advertisers and agencies could already use Opt Out to buy video inventory from, among others, NPO Start, NOS, NRC, Talpa, Hearst, Mediahuis and the Dutch Regional Public Broadcasters. With the addition of Ad Alliance, the video landscape available through Opt Out is now complete.
Tom van Bentheim, CEO of Opt Out Advertising:
With the Ad Alliance network, advertisers gain access to one of the largest premium video portfolios in the Netherlands, from a single privacy-by-design platform. This is exactly what we set out to achieve: not another isolated channel, but one place where the complete video strategy comes together, without compromising on reach, privacy, overview and optimisation."
Dutch technology, European orientation
Opt Out Advertising and the Ad Alliance network share that European orientation. As a Dutch organisation, Opt Out offers advertisers and media agencies an alternative to American Big Tech platforms, with control over data within Europe. For the Ad Alliance network, that was an important reason to work with Opt Out specifically: a local, European technology partner that aligns with their own positioning.
Thijs de Kler, Team Lead Digital Video at Ad Alliance:
The partnership with Opt Out DSP is, for us, a next step in making our Total Video offering as widely and easily accessible to the market as possible. We see a clear demand in the market for more flexibility in buying our premium video content. With Opt Out, we're adding an extra route, and making it even easier for advertisers and media agencies to advertise around our strong local content. We look forward to our partnership."
Curious what this partnership means for your video strategy? Get in touch at info@optoutadvertising.com
